One of our favourite ITV shows, The Masked Singer, is set to begin its next series on ITV from Saturday December 26th. But whats more, bingo software provider SkillOnNet , are launching a bingo room and suite of slots based on the hit phenomenon that is the popular Saturday night television entertainment show.
Partnering up with Bandicoot TV, the license holders for the UK Masked Singer brand, SkillOnNet sees this as an exclusive new deal set to root the software provider firmly in the forefront of the online gaming and bingo sector.
Sales and Marketing Director at SkillOnNet, Michael Golembohas recently shared:
The Masked Singer UK Games Site will capture the glitz and glamour of the show and combine it with our market-leading casino technology to deliver a truly unique player experience.
The Masked Singer UK bingo room will also help drive brand awareness for PlayOJO bingo and the other casinos on our network will have the slot game, and the scratchcard which will help build awareness to the Masked Singer UK games site.
PlayOJO will be the only online bingo operator to hold the Masked Singer branded bingo room in their bingo lobby which we think is a great move for the newly established bingo wing of the fast growing popular brand.
What Is The Masked Singer TV Show?
It is possibly the zaniest, craziest show on earth at the moment. Based on South Korean show, King Of Mask Singer, a cohort of celebrities dress up in the most unreal and bizarre outfits and disguises, sing hit songs in front of a panel of judges to be crowed the winner of the Masked Singer.
Its a pretty simple concept – one that many critics thought first time round would be a total flop, but my goodness people love it. We can’t wait until 7pm on Boxing Day to see the disguises for real.
The characters in the Masked Singer UK range from ‘Blob’ a giant pink and purple living slime to ‘Bush’ a strange fur creature. There are many more but these are some of our favourites. We look forward to seeing how SkillOnNet skilfully capture the essence of the totally barmy programme in their games site and new bingo game.
Major Advertising Campaign
We understand there will be a huge advertising campaign on TV, Radio and Social media for the new bingo game to coincide the release of the new series on our TV screens this Christmas.
We are very interested to see the slant that is taken because over the last year have seen some bingo and slots games adverts get a bit of a hammering from the Advertising Standards Agency such as Fluffy Favourite social media campaign that was stung for potentially appealing to underage players.
TV Show Themed Bingo Games
There are already a catalogue of TV Show themed bingo rooms which quite frankly are a huge success in the bingo world. You love the TV show, you love online bingo so you will most certainly be happy to combine the two.
Deal Or No Deal as been around for what seems like forever and still scoops thousands of bingo players daily. Britain’s Got Talent and The X Factor and also have a massive daily following even when the series isn’t running on TV. So we can see why SkillOnNet have something to shout about; they have probably delved into a very lucrative world.