The ElectraWorks bingo network is essentially the ancestor of the old Cozy Games network.
A huge company called Entain bought Cozy specifically for its bingo and gaming capabilities, then absorbed it into their own business. It’s technically called the ElectraWorks network now, but it is so deeply embedded in Entain’s operation that ElectraWorks doesn’t even have its own branding. It’s essentially a department within the bigger company.
So while the Cozy brand no longer exists, all the games and bingo software they created (and many of the people who created it) are still there, just under new management.
There have been developments since Cozy became Electraworks of course, they have improved the product so it’s no longer exactly the same. No doubt Cozy would have done the same had they remained independent.
One major change that would not have happened though, is that all sites on the Electraworks network are now part of Entain. There are no longer any white label brands on this network, despite that once being what it was known for.
New Bingo Sites on the ElectraWorks Network
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Who Were Cozy Games?
If we take this back to the start, Cozy Games began as a software developer in 2005.
They based themselves on the Isle of Man, and from there, created classic slots, modern (for the time) video slots, scratch card type games, and table games – all for the online market.
They hit the market at the perfect time, just as online gambling was beginning to boom, and because they could also provide white label solutions for anyone requiring gaming infrastructure, Cozy became a hugely popular choice for new brands.
Their bingo network became a key part of this offering, and at their peak they had over 100 white label brands operating on their network. Some of these were really popular too, with a huge number of players who loved the product.
White label B2B services were Cozy’s main focus, but when Entain bought them out, this changed dramatically. Cozy would become Entain’s in house network, under a pre-existing subsidiary called ElectraWorks, and all of their white labels were allowed to lapse until none remained.
Who Exactly Are Entain Plc?
There is a very long and boring history to how Entain came about, but I will give you the short version.
Ladbrokes and Coral are both ancient betting brands from the late 1800s and early 1900s. In 2016 these two huge brands merged to create Ladbrokes Coral plc.
Prior to this, Coral had already acquired Gala Bingo and Eurobet, so these brands were also part of the group.
Meanwhile, in the same year, a smallish betting group called GVC Holdings acquired bwin.party, another merged group of betting brands including bwin, Party Casino, Foxy Bingo, and others. GVC already owned a few companies of their own, but they weren’t well known in the UK.
Then in 2018 GVC Holdings also acquired Ladbrokes Coral plc, creating the biggest online betting conglomerate in the world with a huge part of their business targeting the UK market.
GVC decided to rebrand as Entain in 2020 to create a new corporate identity, focused on sustainability, responsible gambling, and a commitment to only operating in regulated markets. They have acquired lots of other brands in other countries since then, but none from the UK.
So there you go, a potted history of Entain, the owners of Electraworks.
ElectraWorks Software
ElectraWorks have taken the mantle from Cozy Games’ and still have a reputation as having some of the best software in the industry.
Players on the network can enjoy hours of entertainment without any glitches, and with almost limitless choice in terms of content. Not to mention excellent offers thanks to Entain’s very deep pockets.
Let’s take a look at some of the main highlights.
Bingo Games
The main event for anyone visiting an ElectraWorks bingo site, and what a selection they have for you.
It goes without saying that the games are all of the very best quality you can find, but what’s more interesting is the game diversity. You can find variations of 90, 80, 75, 50, and 30 ball bingo, and most individual rooms have their own special features too.
From ticket prices and progressive jackpots to in game features like 1TG prizes or built in mini games that can boost winnings, each game has its own little spin on things.
The games run every couple of minutes too, so there is zero waiting around for one to start, and you can even play in several rooms at once thanks to the interface’s multi game tabs.
Arguably what ElectraWorks are most famous for though, is their branded rooms. These are bingo rooms themed around famous TV shows, like Emmerdale, The Chase, or Deal or No Deal. These are the jewels in the crown, specially made for Entain brands and all using their respective shows as inspiration for in game features. For instance, the Emmerdale game has a Trail Jackpot and a Country Miles feature game. These play out after the bingo game is won but use the numbers called to dictate who wins what, if anything, from the extra features.
On top of all this, some Entain brands even have exclusive rooms you will only find on that specific site. This is the beauty of having an in house network, each brand can call on it for whatever they need. This mean all Entain brands offering bingo have something truly unique about them.
Slots and Table Games
This was where Cozy Games started all those years ago, and Entain own other in house game studios too, so there are some wonderful games on the ElectraWorks network.
These in house games combined with Entain’s excellent relationships with industry giants like Yggdrasil, Playn’GO, Blueprint, and scores more, mean they have access to hundreds of the world’s very best slot games.
It really is a feast for anyone who enjoys spinning the reels. You get the benefit of big famous games as well as the titles exclusive to ElectraWorks.
It’s the same when it comes to table games, Slingo, scratchcards, and the live casino – there is just so much to play.
You might find the games directly available within the bingo areas are quite soft in their theme and play style, but if you want higher volatility games or more adult themes they are usually only a click away in the gaming section.
Payment Providers
This has become all important in the online bingo world, and the vast majority of ElectraWorks sites offer all the latest payment methods in the industry, including debit card, PayPal, Neteller, Skrill, Apple Pay, Paysafecard, etc.
This is yet another benefit of the network operating under such a huge global gambling group – they have relationships with everyone.
You won’t find standard fees charged at any of their sites either, which some bingo sites still do believe it or not, and withdrawals are always processed quickly as the brands can afford to hire enough people to comfortably cover the job.
Similarly, safety concerns are a non-issue since they use the very highest standard of online banking security and encryption, and they even offer the highest level of customer protection when it comes to your deposited funds. This means if the business ever became insolvent (yeah right), your money would be returned to you. If you don’t already know, this is not something bingo brands are obligated to provide, so Entain brands really do offer an elite level of service.
Player Experience
To some extent it depends what you decide to play, but in general, players on an ElectraWorks site will have one of the best experiences in online bingo.
All brands have sites that are optimised for every device, and most even have dedicated apps. The performance on these devices will be uniformly excellent, with fast loading times, smooth transitions, and intuitive platform navigation thanks to well tested designs and layouts.
Everything is set up for your convenience, from super fast payments to instant game access and a non-stop stream of bingo rooms about to begin.
I have already talked about the quality of the games themselves, but the promotions available on these sites are equally impressive. They can vary quite a lot between brands, since each brand is ultimately responsible for their own marketing and retention – they all have a different target audience and will be trying to achieve different things.
However, what they all have in common is the value of their promotions. From free bingo, daily free games, loyalty bonuses, random prize drops, deposit boosts, free spins, and loads more, the promotions on Electraworks sites are eye catching and then some.
Once again, this is possible thanks to the huge resources of Entain.