Launched in 2015, Relax Bingo was the latest string to the Relax Gaming group’s bow, who were founded in 2010 in Estonia, with the vision of “pushing the boundaries of gambling by modern and innovative technology”.
Although they were founded in Estonia by Patrik Österåker and Jani Tekoniemi and still have a presence there, it is Malta which plays home to the main hub of their operations, but they also have outposts in Finland, United Kingdom, Spain and Sweden.
In 2021 Relax Gaming were acquired by the Kindred Group, these are the guys that run Unibet, 32Red and bingo brands such as bingo.com.
New Bingo Sites on the Relax Gaming Network
A Little Bit About Relax Gaming
It is of no coincidence though, that having a base in Sweden has led to them earning a partnership with one of the biggest names in the Swedish market; Unibet. When in 2015, the operator announced that it would be ending their affiliation with their current supplier, an affiliation with Relax Gaming was subsequently born.
They are also renowned for having a heavyweight senior management team, in addition to their founders, with ex NetEnt chief product officer Simon Hammon who does the same role at Relax Gaming and former Mr Green head of casino Andrew Crosby as head of account management.
Installed as Chief Executive Officer, is former Chief Operations Officer of Kindred Group, Daniel Eskola, who has a wealth of experience and as such, has been responsible for some of the major moves that the company have in the pipeline.
Relax Gaming is mostly a B2B online gaming software provider and in addition to being based in Malta, has multiple operations across the majority of Europe, including heavily regulated markets like the United Kingdom (as such they are licensed by the UKGC – UK Gambling Commission).
While the company is revered for providing an excellent poker client to Unibet, they are also highly regarded for their superb bingo network.
Their bingo offering, which was in response to considerable market demand, comprises of a vast network of a series of well known names and brands in the industry, which includes but is not limited to Swedish giant Unibet (mentioned above), bingo.com, Maria Bingo and Bingohuone.
A simple, yet effective goal was in mind from the start; to make the players happy and Relax Bingo have sought to do this by doing the basic things right, including offering a quality product with excellent customer service.
Their main focus is geared towards being able to deliver a user friendly and optimistic experience for the player, which is supported by a number of different currencies and extensive localisation.
Ultimately, what Relax Bingo pride themselves on the most, is a distinctive loyalty scheme, which bases itself on being able to offer rewards to its players for playing bingo and mini games. As part of their marketing strategy and ongoing loyalty programme, they also have fully integrated promotions, designed to entertain and engage with the player.
Kindred Acquire Relax Gaming
From reading the history between Relax Gaming and Kindred above it is not much of a surprise that Kindred went on to acquire Relax Gaming in 2021, effectively bringing the bingo network in house.
Henrik Tjärnström, CEO at Kindred Group, said at the time:
“Through this acquisition we add a rapidly growing and profitable B2B business with a world-class product portfolio, giving us greater control over our casino, poker and bingo offering, putting Kindred in a significantly better position to achieve our long-term strategy to increase our focus on product differentiation and customer experience”
The Software
The online gaming industry uses a wide array of software, especially due to there being so many different functionalities to an online casino’s website.
As such, it means that the industry needs highly robust and sophisticated software in order to cater for such demand. It really isn’t an area that you can cut corners on, because long term, this could have drastic consequences, not least on customers.
The software that is used by Relax Gaming makes for a highly stimulating experience and provides fantastic aesthetic visuals and creative features, while it also comes equipped with a thrilling rewards programme.
Their bingo games are very quick to load and highly accessible across a multitude of devices and due to this, make for a very seamless gaming experience.
The reason for this is because it is built on the industry recommended HTML5 software, which is the latest version of the Hypertext Markup Language that has been so prominent in most industries over the last few years.
How does HTML5 work for your gaming experience?
Very few people really understand how their online gaming platform of choice is powered, mainly because there is very little information about the intricacies of the software. However, it is always good to know what the software does, so that you have a more comprehensive understanding of its features and capabilities.
Basically, HTML5 which is also what Google use, is a computer code that describes web pages. This is split down into three different kinds of code.
There is HTML which tells the website how it should be structured for the user, CSS (Cascading Style Sheets) which tells the website how it should look aesthetically and then Javascript which makes things happen on the website (like when you click on something).
While there are many other forms of code, HTML5 is recognised in the industry as being one of the most reliable from a functionality and efficiency perspective, especially across multiple platforms and devices.
Relax Gaming Bingo Networks
Encompassing an intimate though nonetheless, quality network of bingo sites, the Relax Bingo network has a number of household names which attract a great number of players on a daily basis.
The bingo sites within the Relax Gaming network comprise of four standard bingo rooms which every player can make the most of and include; regular 90 ball bingo, speed 90 ball bingo, 75 ball bingo and 5 line (75 ball) bingo.
Also, which is another great feature, Relax Bingo take into account beginners, so have a dedicated bingo room for novices so that they can acclimatise themselves to the game, while there is also a loyalty bingo room for long term players.
Relax Gaming bingo sites also allow you to buy tickets for bingo games up to 7 days in advance of the event happening, which is a great way to reserve your spot in a game, if you think it is something that you will be interested in at a later date.
There are also a number of unique features at Relax Gaming Bingo sites, which help to set them apart from others and which run on other types of bingo software.
One of these which really helps to set the the Relax Bingo networks apart is that player statistics are displayed during each bingo game.
What this means is that players can see the top player’s usernames, whether they are 1TG or 2TG (one number to go/two numbers to go) and the exact numbers that they need in order to win.
These sites also show a breakdown of how the prizes are allocated once the games are over. Also, there is the loyalty meter and when this is filled, players are subsequently awarded with a spin on the ‘loyalty wheel’ where they have a chance of winning prizes.
One of the best promotional features that you can expect to find at Relax Bingo sites, is bingo vouchers being offered, which tend to be much more appealing than any other bonuses at other bingo sites.
The good thing about these are that they are used before any other bonus or cash in your player account (what you will usually find is that most sites will make you play through your own cash first before you can have access to a bonus). Once you have claimed them though, they are only valid for a week.
Benefits for Relax Bingo players
There are a number of benefits that Relax Bingo players can enjoy when playing at one of their sites which really helps to add to their overall experience.
Arguably one of the best benefits include the aforementioned bingo voucher feature, whereby players don’t have to wager a certain amount of their own cash first before they can claim them. One of the good things about these are that you can also get these a week in advance; you don’t necessarily have to use them immediately.
Another relates to the highly innovative loyalty meter, which gives you the chance to win numerous prizes, with one spin of the virtual wheel; this can result in you being presented with free bingo credit or even cash prizes.
Furthermore, Relax Gaming is responsible for powering some of the biggest Scandinavian brands, not least Unibet, which means that it really is a household name in the bingo world.
Drawbacks for Relax Bingo players
Although the Relax Bingo sites are on balance, some of the best in the business, they are not without their flaws, however, these are being worked on, in order to further help improve a player’s bingo experience.
Presently, Relax Gaming has a very limited amount of bingo sites currently available, although their Bingo arm of the business is still only in its infancy and there are a number of indications to suggest that they will be expanding in the coming years, based on their recent success.
Also, at the minute their payment options are limited, with players only able to use debit/ cards (most major cards accepted – Visa/MasterCard/Maestro) or the Paysafecard method.
The latter method allows players to purchase a Paysafecard from official outlets or online and use the 16 digit pin when prompted at whichever bingo site they use. This essentially credits your bingo account with the amount that you purchased your card for.
Overall Summary
As a Bingo network, Relax Gaming is at the forefront of innovation and is continually striving to push boundaries. While its bingo offering is currently small, it really is a case of ‘watch this space’, because the potential for development is big.
With a talented team, who have considerable pedigree in the gaming industry there is no limit to what they can achieve and it is likely that they will continue to go from strength to strength, developing into a major force around the world.
You have to credit Relax Gaming for having some of the best features in the industry on their bingo sites and they shouldn’t be underestimated.