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This bingo network at first glance would appear to be completely new, however, looks can be deceptive. Dig deeper and any serious online bingo buff will recognise quite a few brands in an instant.<\/p>\nThis bingo network at first glance would appear to be completely new, however, looks can be deceptive. Dig deeper and any serious online bingo buff will recognise quite a few brands in an instant.<\/p>\n
The reason? Well, ElectraWorks was formerly Cozy Games until they were bought out by industry behemoth Entain Plc and reborn under? Yes, you got it, ElectraWorks.<\/p>\n
Letting go of all but their most profitable brands, ElectraWorks have been busy growing the network back to its former glory with the aid, guidance and expertise of one of the most serial players in the online gambling industry.<\/p>\n
Created using industry-leading software and some of the most sophisticated security it subsequently meant that they had one of the most robust online bingo platforms in the marketplace. At their peak, they established somewhat of a reputation as a trendsetter, with only Dragonfish<\/a> really in any position to compete with them and the quality of the number of customers they were able to attract was really testament to the high calibre of their network.<\/p>\n Cozy primarily ran white labels, brands owned by someone else who Cozy would operate on their behalf.\u00a0 The new Electraworks network has largely moved away from this, offering services to in house brands and third party games to other providers, but not under their license.\u00a0 Many of the former Cozy white labels have moved to Dragonfish and Jumpman<\/a>.<\/p>\n As you may have guessed, they are active in all aspects of online gambling including casino, sports and bingo across a wide range of markets around the world. With their acquisition of Cozy Games, this was one of many signs in recent years that the company was continuing to diversify their growing portfolio.<\/p>\n With gambling licenses in over 20 jurisdictions, Entain are a force to be reckoned with, especially considering that they have a workforce which exceeds 24,000 employees in 20 offices spread across five continents.<\/p>\n Not just an end product\/B2C vehicle (Business-to-Business), their business model includes B2B (Business-to-Business) organisations designed to provide services to other gambling companies in the industry, while Entain also owns proprietary technology across all of its main verticals that it can leverage towards its own brands, sometimes reducing the need for them to use external software providers.<\/p>\n In the United States, Entain operates Roar Digital, which is a joint venture with MGM Resorts, which was created as a way of being able to make the most of opportunities presented to them by the evolution of the US online gambling market.<\/p>\n Following on from predecessor Cozy Games\u2019 reputation of having some of the best software in the industry, ElectraWorks have started as they mean to go on.<\/p>\n The software that they have in place for their customers means that they can enjoy hours of entertainment without any glitches. Let\u2019s take a look at some of the main highlights.<\/p>\n One thing that ElectraWorks can be complimented on is that they have basically continued with the same bingo game formats that were so popular under the Cozy Games network, though in some cases have tweaked technical elements slightly to make them faster and more functional on mobile.<\/p>\n Their 90 ball, 80 ball and 75 ball bingo games that are available across their network are rich in features such as enticing bonuses like free spins on slots and entry into competitions. Because their brands are so well known as well, it means that there is a quite a large and collaborative community of online bingo fans who are all there for one thing; because they enjoy playing bingo!<\/p>\n What has also started to feature more prominently as touched on is the 30 ball bingo game, which is a rapid fire, more condensed version of the 75 ball format, but where the players have a much higher chance of winning. It has taken the online bingo community by storm and one of the reasons why it is gaining in popularity perhaps, is that players face off against the game itself and not other players.<\/p>\n Furthermore, for new players who just want to try online bingo out, some sites also have versions of free bingo available, where they can just play for fun until they get used to the format, before feeling confident enough to play for real money.<\/p>\n Most of the big online bingo sites on the ElectraWorks network work with some of the most reputable software providers in the industry such as NetEnt and Microgaming to offer them some form of differentiation such as slots and table games.<\/p>\n In many cases, they are also able to combine each product by offering online bingo players free spins on a certain slot for progressing so far in a bingo game, so the opportunities for cross-promotion act as a great feature for the sites.<\/p>\n This is another highly popular product which has witnessed much success and, again, which most of the prominent bingo sites on the ElectraWorks network offer their players. More as a way of trying to keep them on their site if they want some kind of variation to bingo.<\/p>\n Live Casino has increased in player participation in recent years, mainly due to the fact that players can combine the real life casino experience with the convenience of their own surroundings.<\/p>\n This has become all important in the online casino world and bingo sites have also capitalised on this. The vast majority of ElectraWorks sites offer some of the latest payment methods in the industry, including debit card (across a range of different banks) as well as the latest internet payment gateways such as PayPal, Neteller and Skrill (which adds another layer of security).<\/p>\n In addition, on the major brand sites such as Coral, players can also deposit using the unique and highly efficient Paybymobile method, where the sum gets added to their monthly phone bill.<\/p>\n There is also the Paysafecard option available for security conscious players which means that they can purchase this from any approved physical store or online retailer for their desired price, enter their voucher PIN when prompted and start gambling.<\/p>\n Having become considerably important in recent years, customer support helps to prop up many online gambling brands. Many of the online bingo sites on the ElectraWorks network feature the popular live chat function, while also having an email address, phone number, headquarter address and a comprehensive FAQs page on their sites.<\/p>\n In line with mobile play becoming increasingly popular over the last decade, with the vast majority of customers preferring to play using their handheld devices, bingo operators tend to commit substantial resources towards developing their mobile sites, or in some cases even specialised apps.<\/p>\n Customers on the ElectraWorks network can enjoy Android and iOS versions of their bingo sites, which are fully optimised and since moving across to ElectraWorks have been much improved to make them faster and more responsive.<\/p>\n While ElectraWorks let go of a number of brands following the GVC takeover of Cozy Games, there could still be more that they may release over the coming months based on a number of factors such as whether they decide that every site that they have are all inhouse.\u00a0 However, let\u2019s take a look at the ones that they still do work with.<\/p>\n![\"cozy\"](\"https:\/\/www.newbingosites.co\/wp-content\/uploads\/2019\/08\/cozy-300x193.png\")
<\/strong>Cozy Games were essentially the company that ElectraWorks are now<\/a>, following the acquisition by Entain Plc (Previously know as GVC Holdings). They were founded in 2005 basing themselves in the Isle of Man and quickly grew in size and stature, really capitalising on the growth and popularity of online bingo in the UK market. Closely monitored by the UK Gambling Commission, they became a market leader, providing customers with highly innovative and content rich bingo games.<\/p>\nWho Exactly Are Entain Plc?<\/h2>\n
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If you have some kind of exposure to the online gambling industry, you may well have heard of this behemoth. Simply put they are an online gambling conglomerate and arguably the biggest in the industry. With in excess of 25 different brands under their control (including the firm Ladbrokes Coral and as such both brands, bwin, sportingbet, eurobet and many more, plus a handful of US companies), they have a significant global presence in the industry.<\/p>\nElectraWorks Software<\/h2>\n
![\"electraworks](\"https:\/\/www.newbingosites.co\/wp-content\/uploads\/2020\/06\/electraworks-bingo-games.jpg\")
<\/p>\nBingo Games<\/h3>\n
Slots and Table Games<\/h3>\n
Live Casino<\/h3>\n
Payment Providers<\/h3>\n
Customer Service<\/h3>\n
Mobile Optimisation<\/h3>\n
Popular Brands On The ElectraWorks Network<\/h2>\n
Coral Bingo<\/h3>\n
![\"coral\"](\"https:\/\/www.newbingosites.co\/wp-content\/uploads\/2020\/06\/coral.png\")
Perhaps unsurprisingly, ![\"lucky](\"https:\/\/www.newbingosites.co\/wp-content\/uploads\/2019\/07\/lucky-ladies-bingo-300x150.png\")
Another brand to come across from the Cozy Games network, this has a number of selling points for customers including eight different bingo rooms which all feature a range of 90 ball, 80 ball, 75 ball and 30 ball bingo games as well as a wide variety of different slots, table games and live casino from in excess of 20 different software providers.<\/p>\n![\"ladbrokes\"](\"https:\/\/www.newbingosites.co\/wp-content\/uploads\/2020\/06\/ladbrokes.png\")
While Ladbrokes is arguably best known for its sportsbook offering, their bingo product also packs a punch. Following its move from the Virtue Fusion network over to ElectraWorks, they have undergone somewhat of a revamp including a considerable upgrade which has resulted in much better mobile functionality and also significantly faster load times.<\/p>\n![\"pros\"](\"https:\/\/www.newbingosites.co\/wp-content\/uploads\/2019\/08\/pros-289x300.jpg\")
The beauty of the ElectraWorks bingo network is that although it is a new name in the industry, that is all it is. Potential customers will more than likely already be familiar with all of the brands that they have on their platform, which means that this recognition will act as a hook to entice them in.<\/p>\n![\"gvc\"](\"https:\/\/www.newbingosites.co\/wp-content\/uploads\/2020\/06\/gvc.jpg\")
<\/p>\n![\"umbrella\"](\"https:\/\/www.newbingosites.co\/wp-content\/uploads\/2020\/06\/umbrella-268x300.png\")
Following the creation of ElectraWorks and the almost transformation of them based on what they were under Cozy Games, after they axed a number of brands from their network, this does pose a potential theory of how the network may grow in the future.<\/p>\n![\"future\"](\"https:\/\/www.newbingosites.co\/wp-content\/uploads\/2020\/06\/future-300x200.jpg\")
There are certainly plenty of positives to take out of the Entain acquisition of Cozy Games and consequent re-brand. What this means, especially for the company is that there is the potential for them to become one of the largest online bingo networks in the industry and crucially, they can take their time to make sure that they get their strategy right.<\/p>\n