\u201cIn [Itai] Pazner we have the ideal successor as CEO. [Itai] is a highly experienced and dynamic operator who has developed a unique understanding of 888 over the past 17 years within the company. He has a fantastic track record within the Group having helped to drive 888’s growth in a number of new regulated markets and overseen significant product and marketing innovation during recent years,\u201d Mattingley said at the time.<\/p>\n
\u201c[Itai] Pazner has worked closely with [Itai] Frieberger for a number of years, especially in his most recent role as COO, which will enable an effective and seamless transition.\u201d<\/p><\/blockquote>\n
Pazner was understandably delighted to accept the post and emphasised his decision to focus on the continued development of 888s technology during his tenure; something which has been instrumental in the growth of their bingo operations.<\/p>\n
\u201cI am honoured to become the new CEO of 888. 888 has a brilliant team and culture across the business, which is led by a talented and vastly experienced operational management team,\u201d Pazner said.<\/p><\/blockquote>\n
\u201c[Itai ]Frieberger is hugely admired both within 888 and throughout the online gaming industry and he has been instrumental in the Group’s significant development over many years. I am very excited at the prospect of building on his work and continuing to deliver the Group’s clear growth strategy by further enhancing our technology and growing 888’s presence across products and global regulated markets.\u201d<\/p>\n
Dragonfish Timeline<\/h2>\n1997<\/h3>\n Founded in the British Virgin Islands as Virtual Holdings Limited. That year, its subsidiary in Antigua gained a gaming licence to subsequently base all of its gaming servers, management, member support functions and technical and payments staff.<\/p>\n
The company\u2019s platform and initial proprietary product, Casino-on-Net, subsequently launched in May.<\/p>\n
1998<\/h3>\n Random Logic Limited launched itself in 1998 in Tel-Aviv, Israel with the aim of providing research, development (RnD) as well as marketing services to 888.<\/p>\n
2002<\/h3>\n The second casino product, Reef Club Casino, was then launched in June 2002. In that year, 888 Holdings launched its 888.com brand in addition to its multi-player online poker room which was called \u2018Pacific Poker\u2019.<\/p>\n
Subsequently, 888 Holdings also created another office with the intention of dedicating it to marketing, called Virtual Marketing Services (UK) Limited, in London in 2002 to find offline advertising opportunities in the UK.<\/p>\n
2003<\/h3>\n A gaming licence in Gibraltar was awarded in June. At that time, the company\u2019s headquarters, management and operational centre, as well as all of its gaming and deposit servers in addition to its dedicated member support centre, were relocated from Antigua across the Atlantic Ocean to Gibraltar.<\/p>\n
Then approaching the end of the year, the company brought out version seven of Casino-on-Net.com.<\/p>\n
2004<\/h3>\n As of August, the company brought out a founding programme for skill games (888.tv and 888.info). In October of the same year, 888 Holdings followed suit with more development by bringing out access to a betting exchange platform called Betmate.com, to non-US members.<\/p>\n
2005<\/h3>\n During October, 888 was then listed on the main market of the London Stock Exchange (LSE). The company also became a founding member of eCOGRA, the industry standard body for the protection of customers.<\/p>\n
2006<\/h3>\n A year of bad news for the company and the wider industry, after the approval of the UIGEA in the United States on 29 September 2006 – as a result, it meant that all gambling activities with customers in the US then stopped.<\/p>\n
During January 2006, the company launched a completely new Casino orientated initiative with a fresh graphical user interface, new industry leading video-slot machines as well as promotion features.<\/p>\n
2007<\/h3>\n The company made its first acquisition, with the purchase of the Bingo business and assets from Globalcom Limited, which was a bit of a game changer for 888. The first three months of the year witnessed the launch of innovative products which included the localised Video Slots, Blackjack as well as Blackjack in Poker.<\/p>\n
Later the same year the company penned its maiden white label deals, with the company moving into B2B following the launch of Dragonfish.<\/p>\n
2008<\/h3>\n The launch of 888sport in March meant that 888 offered all four key online gaming segments: Casino, Poker, Sports and Bingo. The hugely successful 888ladies Bingo offering was launched in February 2008, with innovative social aspects.<\/p>\n
2009<\/h3>\n A year later, the company went through a complete rebrand and also launched the B2B arm of the business as Dragonfish, solidifying its stance as a separate entity.<\/p>\n
In December of that year, they acquired the Wink Online Bingo business to an already burgeoning portfolio while Reef Club Casino was also added for players to enjoy.<\/p>\n
2010<\/h3>\n A change in aesthetics to the holding, overall brand began a year later as well as a slight change in strategy with sub-brands refocusing to demonstrate their four main products; 888casino, 888poker, 888sport and 888bingo.<\/p>\n
Acquiring the successful and well equipped Mytopia in the summer essentially ensured that the brand was able to run effective social media campaigns on a consistent basis.<\/p>\n
2011<\/h3>\n Around the time that the global financial crisis was beginning to fade, the company closed a deal with Caesars Interactive Entertainment and were awarded regulatory approval from the Nevada Gaming Control Board and the Nevada Gaming Commission.<\/p>\n
As a result, this landmark was the first asset of the company to launch in the US online gaming market, once regulated.<\/p>\n
In the summer, the Italian market followed suit by approving regulation and as such, 888 launched in the country.<\/p>\n
The company\u2019s B2B division continued to go from strength to strength and won two of the most well respected industry awards: Poker Software of the Year and Bingo Supplier of the Year.<\/p>\n
2012<\/h3>\n In January, the company positively added to its relationship with Caesars Interactive Entertainment after reaching an agreement to run several of their poker brands which included the “WSOP” into the US market, when they regulated.<\/p>\n
After winning the award of Spanish eGaming Licence in June 2012, 888.es was launched in the country and this grew significantly in popularity the country, being a big hit almost overnight. In December of that year 888 introduced slot games to their Italian market, following a steady period of growth in the country.<\/p>\n
Arguably one of the biggest deals of the decade, saw 888 strike a deal with Facebook to launch real product social games on the network.<\/p>\n
2013<\/h3>\n A year later, following much negotiation, the company finally entered the regulated US online gaming market, which began with the WSOP brand, which was powered by 888\u2019s gaming platform, this being launched in early Autumn in the state of Nevada.<\/p>\n
In Delaware, iGaming was launched in November as poker, casino table games and casino slots became available which were powered by 888 while, towards the end of the month,\u00a0 both the 888casino and 888poker brands were launched alongside the WSOP brand in New Jersey.<\/p>\n
This meant that, together 888 was the only online gaming operator with a considerable foothold in each of the three regulated online gaming markets in the US.<\/p>\n
Following respectable growth, 888Sport went through a revival in May, rebirthing with a new partner; Kambi Sport Solutions which had some positive results.<\/p>\n
The company\u2019s success and great progress became evident when at the 2013 eGaming Review Operator Awards, 888 won in the highly regarded Poker Operator of the Year, Casino Operator of the Year and Best Operator of the Year categories.<\/p>\n
2014<\/h3>\n A year later, the company\u2019s US presence meant that it would reap the rewards due to the signing of a new interstate liquidity agreement which allowed for poker player pooling between the states of Delaware and Nevada.<\/p>\n
Following this, 888 built its hold in regulated online gaming markets when they launched 888Sport in Spain during the second half of 2014 in addition to a mobile format to Italy as the end of the year approached.<\/p>\n
2015<\/h3>\n Continuing to build as ever, 888 brought out a new retro-themed casino brand; 777, while their Casino, Poker and Sports products were successfully launched in Denmark for both Mobile and PC platforms.<\/p>\n
In addition to this, 888 also introduced slot games to the Spanish market while also launching its multistate poker network in the US.<\/p>\n
2016<\/h3>\n Stability and consistency became key when Itai Frieberger was appointed CEO and Brian Mattingley Non-Executive Chairman in March, with a smooth transition being important to continued success. 888 also carried on developing its presence in regulated European markets.<\/p>\n
2017<\/h3>\n A year which brought about further expansion in regulated markets which also stimulated a record period in terms of revenue, while the senior management hierarchy was changed, with Itai Pazner appointed as COO in order to help support 888\u2019s ever expanding growth.<\/p>\n
2019<\/h3>\n Itai Pazner was appointed to the post of CEO, with the company continuing to make progress.<\/p>\n
2021<\/h3>\n Having purchased the European assets of William Hill along with expanding into the US market 888 called time on their Dragonfish subsidiary selling up to Broadway Gaming for around $50 million.\u00a0 An experienced bingo operator Broadway will still have a steep learning curve if they are to get more from the company, still it starts a new exciting era for the company.<\/p>\n
An Insight Into Dragonfish<\/h2>\n As far as their bingo product goes in terms of their own bingo brands, Dragonfish appear to have this structured well.<\/p>\n
While they also have their poker product, both from a B2B and B2C perspective, plus a separate service which involves them developing the software for other gambling companies and then offering marketing and operational services it is fair to say that they have organised this arm of the business very efficiently as a result, it runs seamlessly.<\/p>\n
With popular bingo sites within the former 888 network that include 888 Ladies and Wink Bingo, it is clear, just based on the quality of such sites, that there is more than enough expertise at Dragonfish to help their partners thrive and meet their aims and expectations.<\/p>\n
The experience that they have in the bingo industry provides the perfect platform for other bingo businesses to flourish. One of the advantages that Dragonfish offers is the option for companies to either have their own standalone entity (built by Dragonfish) or to become a part of the Dragonfish network to benefit from instant liquidity from them. Either way, the Dragonfish software is fully regulated.<\/p>\n
With both 90 ball bingo and 75 ball bingo available as potential options, they are designed to ensure that their partners have a completely seamless and uninterrupted bingo operation.<\/p>\n
While Dragonfish also provide specialist financial risk management, support as well as chat hosting services to all of their licensees, they allow for unique product differentiation in addition to providing a platform that is fully scalable for each of their partners across the network in accordance to their range of expectations.<\/p>\n
Benefits That Dragonfish Offer<\/h2>\n There are a number of great benefits that Dragonfish prides itself on because of its unique product offering that all of their partners can take advantage of.<\/p>\n
\nA simple and easy to use application which requires no download<\/li>\n 75-ball bingo and 90-ball bingo<\/li>\n Highly customisable and well respected user-friendly interface<\/li>\n 100s of popular side games which include slots, table games and live dealer<\/li>\n Multi-currency depositing options to cater for different regions<\/li>\n Fully certified and licensed for the UK regulated market<\/li>\n Over 300 experienced and well trained customer service chat hosts<\/li>\n Massive jackpots which include prize pools that are shared across the bingo and casino network<\/li>\n Plenty of free bingo games<\/li>\n An excellent loyalty points programme<\/li>\n Well orientated bonus system integrated into application, including Registration bonus; Deposit bonus; Invite a Friend bonus; Loyalty points<\/li>\n Many features including pre buy\/ best card first, auto sorting and coverall jackpots amongst others<\/li>\n Dedicated affiliate programme with a committed team<\/li>\n An industry leading back office with advanced financial, risk management, support and chat hosting services for all our licensees, ensuring a smooth business operation.<\/li>\n<\/ul>\nPowering in excess of 140 partner brands, one of the best things about Dragonfish is how robust, dynamic and above all, scalable which helps to provide the most ideal platform for partners to organically grow their business to get the most effective results.<\/p>\n
With bingo jackpots reaching \u00a31 million on a daily basis, Dragonfish also offer progressive jackpots, pre-purchase rooms, a configurable bonus programme as well as a copious loyalty points system which is automated efficiently that further adds to the overall experience.<\/p>\n
There are also a number of imaginative initiatives that Dragonfish run on their open network bingo product, which includes Refer a Friend as well as affiliate marketing – in addition to this, Dragonfish can take control of a business\u2019s affiliate marketing programme to help with player acquisition as well as any payments that are needed to be made on an ongoing basis.<\/p>\n
Furthermore, Dragonfish can optimise their client\u2019s sites in order to create their own unique look, with new skins able to be designed and then launched within the space of just one month.<\/p>\n
Major Bingo Sites On The Dragonfish Network<\/h2>\n Of course, there are a number of highly favourable bingo brands and sites within the Dragonfish network which are extremely well thought of and respected by players and industry stakeholders alike.<\/p>\n
Spectra Bingo<\/h3>\n Launched in 2015 and boasting in excess of 25 bingo rooms, the Spectra brand is certainly somewhat of a spectacle! With jackpot games on offer for players around the clock as well as a great level of support, this site is perfect regardless of ability or experience.<\/p>\n
With most rooms having both 90 ball bingo and 75 ball bingo, there is also a 52 ball bingo room for those players who want a different kind of bingo experience. Overall, Spectra is definitely one of the better regarded Dragonfish sites and well worth investigating!<\/p>\n
Beatle Bingo<\/h3>\n Similarly, founded in 2015, this site is arguably one of the easiest out there to operate from a navigation perspective, especially on mobile. Ideal for beginners due to its uncomplicated layout, this brand deserves all of the compliments that it gets.<\/p>\n
Offering nine bingo rooms and 90 ball bingo and 75 ball bingo, there is more than enough for beginners to enjoy, while the customer support is second to none.<\/p>\n
Bounce Bingo<\/h3>\n Released in August 2019, this site is equipped with all of the latest features which help to ensure that the customer experience is as enhanced and as seamless as possible. With 12 bingo rooms to enjoy and 90 ball as well as 75 ball bingo, players can also benefit from daily jackpots with prizes in the region of \u00a31500 in the Ace Club Big Bang room.<\/p>\n
The auto adjusting HTML5 platform that the infrastructure is built on means that playing via mobile is as easy as doing it via desktop, which makes for a highly enjoyable experience.<\/p>\n
Bingo Idol<\/h3>\n Priding itself on differentiation, Bingo Idol launched in 2019 really does offer customers something quite unique, especially in their bid to acquire new players. While they offer the standard 90 ball bingo and 75 ball bingo, they also have 52 ball bingo as well. In addition to this, their jackpots are considerably sizeable, while they have one of the best VIP programmes in the industry.<\/p>\n
While it is easy to deposit via a number of methods, cashing out can take up to two days, though overall this is very solid bingo site.<\/p>\n
Blast Off Bingo<\/h3>\n Another site by Dragonfish that was launched in 2019, Blast Off Bingo does not disappoint. Arguably one of the stand out features is the superbly optimised and well constructed app that is available on both Android and iOS.<\/p>\n
With in excess of 15 bingo rooms which offer 75 ball and 90 ball bingo as well as 52 ball bingo, there is ample for players to enjoy at their leisure, while the size of the jackpots are easily tempting enough, without you having to break the bank to play. Although some bingo rooms are for VIPs only, it is worth noting that the site also has a great loyalty scheme.<\/p>\n
Butterfly Bingo<\/h3>\n Offering players more than 30 bingo rooms to select from and 75 ball, 90 ball and 52 ball bingo games, Butterfly Bingo, launched in 2014 is one of the more established bingo brands in the Dragonfish network.<\/p>\n
The exclusive invite only bingo rooms are often for VIP players and usually feature huge jackpot prizes, while there are also a range of slots and table games for customers to enjoy.<\/p>\n
Oink Bingo<\/h3>\n Launched in 2016, this has plenty for everyone including a wide variety of slots and table games from a plethora of suppliers. In addition, there is also the bingo of course, with over 15 rooms available which feature either 90 ball or 75 ball bingo, while each room has its own friendly and well informed host.<\/p>\n
Depositing couldn\u2019t be easier with a range of options available, though there is a minimum limit of \u00a310, however withdrawing usually takes two days to process, with up to 10 withdrawal requests allowed over a period of 24 hours.<\/p>\n
With its own easy to use app available on both Android and iOS devices this is a great selling point for customers who like to play bingo without being tied to a computer or desktop device.<\/p>\n
Bumble Bingo<\/h3>\n Operating since 2016, this site continues to pull in customers, with a mixture of 75 ball and 90 ball bingo games starting every few minutes, so there is a steady stream of people to the site each day.<\/p>\n
Navigation for new players is a breeze and this is also the case when playing via mobile. Although there isn\u2019t an app, the site has been built to cater seamlessly for customers using the site through their web browser on their mobile device (both Android and iOS).<\/p>\n
Bingo Storm<\/h3>\n Launched in 2018, this attracts a fair share of the bingo market and with nine bingo rooms which offer 75 ball bingo and 90 ball bingo, the schedule is particularly busy. Upon a player\u2019s second, third and fourth deposit, they get to take a turn on the Bingo Storm Wheel, where they have the opportunity to win a range of rewards.<\/p>\n
This works just as effectively via a mobile device than it does on desktop as well, with navigation surprisingly simple – even for beginners! Overall a well constructed bingo site that caters comfortably for a wide variety of players of all abilities.<\/p>\n
Dazzle Bingo<\/h3>\n Perhaps understandably, Dazzle Bingo was designed to do just that!<\/p>\n
With an attractive colour scheme which features shades of blue, orange and white, the aesthetics do their job as far as being easy on the eye are concerned.<\/p>\n
Launched in 2018 the site has since grown successfully and offers customers a staggering 300 plus different bingo games centred around variations of the 90 ball, 75 ball and 52 ball versions as well as a differing number of daily jackpots.<\/p>\n
Advantages Of The 888 \/ Dragonfish Network<\/h2>\n Being such a huge network means that the company can dedicate a lot of resources in order to ensure that their sites remain competitive, that their existing customers are happy but also to acquire more customers whether from rival operators or completely new.<\/p>\n
With such a huge network and with many different brands under the 888 name, the cross marketing opportunities for new sites are endless which means they can target current customers that are already part of an 888 Group entity with emails, social media adverts and push messages.<\/p>\n
Equipped with some of the best expertise in the industry, ensures that the company can stay at the top of their game and are able to advise customers effectively. Also the level of training that all 888 staff receive is understood to be market leading to ensure that any problems can be dealt with easily.<\/p>\n
The technology that is developed by 888 and in particular Dragonfish enables the Group to stay at the top of their field consistently, which is important with any new site that is released, ensuring that it can meet the demands of the industry on a regular basis.<\/p>\n
Disadvantages Of The 888 \/ Dragonfish Network<\/h2>\n While there are many good things about the 888 and Dragonfish network, it isn\u2019t without its flaws.<\/p>\n
Because it is so big, it means that it requires a lot of resources to monitor and invariably there are a number of sites that are missed and require updating so that they meet industry standards. As the market continues to evolve, it is essential for the network that each new asset is completely up to date, even if this means regular overhauls of sites every two to three years.<\/p>\n
For customers the layout and corporate hierarchical structure does take a lot to get your head around, due to the convoluted nature of the Group, often because of companies within companies or companies which service other iGaming operators. This sometimes makes it hard for players to tell whether a particular site falls within the vast 888 network!<\/p>\n
Final thoughts<\/h2>\n Overall, the 888 Group is a powerhouse in the world of iGaming with considerable presence in each vertical, perfectly demonstrated by its ever increasing bingo assets. The amount of time and money that they can commit to each site means that invariably, each one can easily compete.<\/p>\n
The vast majority of their bingo sites in particular indicate that they are a force to be reckoned with and what is perhaps most impressive is the innovation in the bingo product offering – most of their sites more often than not appear to have their own, individual USP (Unique Selling Point), which helps to differentiate themselves from the rest of the industry.<\/p>\n","protected":false},"author":5,"template":"","acf":[],"yoast_head":"\n
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